Every media kit tutorial shows you how to lay one out. Almost none of them tell you what number to put on it — which is the only reason a sponsor opens it. A media kit is a pricing document, not a design problem. Its only job is to make

Every extra field costs you sign-ups, and you do not need their phone number for a PDF. Put the promise above the field in the same words as the cover, and label the button with what they get - not "Submit". Full lead magnet tutorial on the channel. #shorts

Attachments are one of the most reliable ways to land in spam. Mailchimp's own docs say they can slow or stop bulk delivery - which is why it hosts your file for you instead, capped at 10 MB. Host it, link to it. Full lead magnet tutorial on the channel. #shorts

Almost everything written about lead magnets is about the wrong half. People spend a weekend designing a beautiful thirty-page ebook, export it, get almost no subscribers, and conclude the design wasn't good enough.

Select the line, hit Link, choose "Pages in this document" - the option almost nobody uses. One thumb navigates a 40-page magazine. But links die on text with an effect applied. Full digital magazine tutorial on the channel. #shorts