Sponsors are not buying your subscribers #shorts

They are buying delivered views - how many humans will actually see the thing they paid for. A channel with 100,000 subscribers getting 2,000 views a video is worth less to a sponsor than one with 8,000 subscribers getting 5,000, and the second one usually charges less because the subscriber number

· 1 min read

The sponsorship pricing formula #shorts

(delivered views / 1,000) x CPM x format multiplier. Most creators sit around $15-$25 CPM; a dedicated video is 1.3-1.5x, a 90-second integration 0.7-0.9x, a Short about half. And the multiplier nobody mentions: where your audience lives moves that number by two to three times, for the exact same vi

· 1 min read

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